Husband & Wife in a business startup
Barbara and her husband decided to set up their own business. Barbara believed in a thorough, consensus driven planning process which involved many meetings. Her partner, Maurice was a more independent, action-oriented guy who was motivated by seeing rapid results. Each was frustrated by what they perceived as the other's lack of understanding of what was required to progress the business.
Through completing the Birkman with Mary and analysing a Differences to Watch report, they better understood each other's working styles and were thus enabled to complement each other's strengths to grow their business.